Incantations, Mantras, and Mottos. Your life can shift in a heartbeat.
A motto I've carried for five years — Churchill, Marcus Aurelius, and what I've learned about turning obstacles into the path forward.
2026-06-17
There's a certain kind of sentence that doesn't just sit on a page—it grabs you by the collar and insists you live differently. For me, over the last five years, I have a sentence that helped me face an avalanche of catastrophes. My motto has been this: "Never let a good crisis go to waste. The obstacle is the way."
It's a bold statement about perspective. Changing the way we perceive the bad things that happen in life changes our behavior and attitude.
The quote traces back to one of history's darkest hours during World War II. Imagine the British nation exhausted, cities bombed to rubble, people running on fumes of hope, their loved ones dead. That's when the phrase "never let a good crisis go to waste" entered the conversation—not as a clever slogan, but as a lifeline. In that moment, Churchill spoke these words to a people on the verge of giving in to the Nazi regime. They rallied and sacrificed, found energy they didn't have, solved problems without solutions, scraped together depleted supplies, and somehow fed their children.
And that's the uncomfortable truth: crisis reveals what comfort conceals.
When things fall apart, you find out what you're made of—and more importantly, what you're willing to become.
It's easy to interpret hardship as a signal to stop, to retreat, to wait until you feel ready again. But what if readiness is a myth? What if the real growth begins the moment you decide to move forward anyway—before the plan is perfect, before the fear quiets down, before you feel equipped? Life demands that we are willing to begin before we are ready.
Faith lives in this sentence. To be confronted by a crisis and smile in it's face, excited for an opportunity to grow, to become something better, smarter, faster, stronger. Even to witness the hand of God and his miracles and guidance show you the way through.
There's a quiet kind of courage in choosing to believe that guidance will come after you start. That insight will meet you mid-stride. That strength isn't something you stockpile in advance—it's something you discover under pressure.
And then there's the second half of the motto: "The obstacle is the way."
And I have a surprise: I tricked you. There is a second layer to this chocolate box. I included a second quote in my motto.
It's a deceptively simple philosophy, pulled from the private reflections of a man who carried the weight of the Roman Empire and did it well, Marcus Aurelius. What it suggests is radical: the thing standing in your way isn't separate from the path—it is the path.
We spend so much time trying to avoid difficulty, reroute around it, minimize it. But what if the struggle you're resisting is the very thing designed to transform you? What if the challenge isn't a detour, but the road itself?
Every story worth telling has tension. Every hero faces a greater villain. And here's the part we don't always like to admit: the size of the challenge often determines the size of the growth. A greater villain doesn't mean you're cursed—it means your story has weight.
Your current crisis is your time to shine.
So when the next crisis shows up—and it will—you can meet it differently. Not with despair, but with a kind of stubborn curiosity. You can ask: What is this trying to teach me? Who is this asking me to become?
You can look for the quiet evidence of something greater at work—the moments of clarity, the unexpected help, the strength that shows up just when you thought you were out.
And maybe, just maybe, you begin to see it: the crisis wasn't the end of the story. It was the turning point.
Because the obstacle didn't block the way.
It was the way all along.
Want a good book to read about these quotes?
"The obstacle is the Way" by Ryan Holliday.
I've listened to this book on audible.com more than nine times.
Gray Hodge is a Fractional Chief AI Officer and full-stack engineer. He builds AI-powered platforms for small businesses and government contractors. Work with Gray →